Thursday, August 13, 2009

Everyone loves a newbie!

(How stores reward first time buyers)

So you've been a loyal customer of BlueFly.com for years. You're on their mailing list, you browse their new items, you shop the sales. As a fantastic and loyal customer, you expect that you'll receive the best deals, exclusive discounts, and first dibs on their markdowns.

Aw. So cute, so naive.

Yes, it sometimes pays to sign up for your favorite store's email list. SteveMadden is constantly sending me offers for free shipping, discounts, and--for the month of my birthday--20% off a pair of my choice.

But there are times when stores look toward their bottom line and see you as you really are: an addicted shopper; an easy target, someone already hooked on retail and not likely to walk away.

Any good drug dealer worth his salt knows that the key to high sales is to keep bringing in new customers. Get 'em hooked and those sales take care of themselves.

The definition of a "new" customer varies from site to site, but generally you can open a new account with a different email address. If that doesn't do the trick, try using a different credit card.

DailyeDeals has compiled a nice little list of the best offers for new customers: